Being a responsible dog breeder

Our promise to you.

Dedicated to the labrador

What it means to be a responsible breeder

There are a lot of people out there who call themselves a “dog breeder”. Just because you happen to own a few dogs, and you regularly breed them together to produce puppies, it doesn’t make you a professional or responsible dog breeder. There’s a lot more to it than that. As dog breeders we are dedicated to the betterment of the Labrador breed, as a whole. We promise to produce Labradors that look like Labradors should look, that act as Labradors should act, that are fit and healthy, that are free from disease and genetic defect. If we keep a puppy it’s because we see potential in them, something that sets them apart from the others and makes them more “perfect” a Labrador than their parents before them. If, for some reason, that puppy doesn’t live up to that expectation, that they miss the mark and are a lesser quality dog than their parents before them, then we won’t keep the dog.

We get them sterilised, and we find a lovely home for them to live out their life as a beloved pet. Just because they’re a pedigree Labrador, doesn’t make every dog right for breeding from, and only the best will be kept. That is the role (and the burden if you like) of the responsible dog breeder.

Breeding rules

The standard

Dog breeding, just like many other enterprises in the human world, is a subjective thing. There is a breed Standard for the Labrador, a set of rules that the Labrador should adhere to, but this is open to vast areas of interpretation. What is a “strong head”? What is a “gentle expression”? and so on. What one breeder considers to be a “perfect” Labrador is different to the next person.

Also, different vocations can produce different emphasises. For example, someone breeding purely for show purposes may not care too much about intelligence, or a perfectly calm disposition. Someone breeding purely for field retrieving may not worry if a dog has a gentle expression, or the correct colour shade of coat. This doesn’t make either of these dogs more or less of a “Labrador”, it’s purely the emphasis that’s been placed on certain elements of their character. So, once you’ve found your perfect dog breeder, you need to go meet them, meet their dogs. See if the type of Labrador they’re breeding is perfect for what you’re looking for. Buying a puppy should be the start of a long relationship with your breeder, not the end of a transaction.
Get in touch

Contact us


A. 82 Peters Road, Muchea, 6501
(Prideland Kennels and Cattery)
M. PO Box 237, Muchea, 6501

Phone or email

P. (08) 9571 0677
M. +61 414 898 236